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Ethmar Initiative is a student-led financial initiative under the Student Partnership Program at King Saud University. It aims to promote financial awareness and strengthen financial planning and management skills among university students. Through training programs, workshops, panel discussions, competitions, and practical learning experiences, the initiative empowers students to make informed and sustainable financial decisions. Ethmar also encourages a culture of saving, investing, and income diversification while supporting students in achieving financial independence and long-term financial well-being. Through its strategic partnerships and impactful programs, the initiative contributes to the goals of Saudi Vision 2030 and has successfully engaged thousands of beneficiaries across the university community.